Planning a marketing campaign takes months. An important step is presenting it internally first, above all to inform sales and marketing staff about the partners and goals.
That’s exactly the kind of event we were invited to in early 2025, where the new Coke x Star Wars campaign “Refresh your Galaxy” was presented to Coca-Cola’s employees in Switzerland. Hannes and Tim got a look behind the scenes of the global company and experienced it all under strict secrecy. In the SC Bern stadium, the two performed a lightsaber duel on a carpet just over one meter wide.
Together with the Swiss Garrison, the Swiss branch of the 501st Legion, we brought Star Wars up close to the Coca-Cola employees.
One of many events we can’t say much about, but still want to give you a small glimpse of.